About Coach Ruben

Coach Ruben is a speaker, executive and organizational business coach who works with the MorrisonMcNabb consulting group. He trains leaders to be champions, specializing in the areas of leadership, communication and health.

Coach Ruben uses his diverse background of experience in helping his clients achieve breakthrough results in their performance:

• Nearly 30 years of coaching high-level swimmers, with an organized and systematic approach to developing the technical skills, physical strength, mental toughness, and disciplined practices for producing optimal results. Over 30 of his swimmers went on to compete in college and two reached the United States Olympic Trials. Several of his teams won championships or had breakthrough seasons. In 2008, his final season of coaching swimming, he led Christian Brothers High School to qualify 22 of 33 swimmers (67%) for state championships – a record in performance for the school’s swim team.
• Recognized as a world-expert in stroke technique for swimming, Coach Ruben is the author of the only comprehensive drill book in the sport – “The Swimming Drill Book” – published first in 1998 (as “Swimming Drills for Every Stroke”). This book features 128 drills designed to systematically improve every aspect of a competitive swimmer’s skills – whether they are a beginner or a national-level swimmer. Used world-wide, it is the primer for becoming a “black belt” in swimming, and has been translated into Japanese, Italian, Portuguese and soon Spanish.
• A passionate student of leadership, Coach Ruben helped write the course design for “Leadership for Health Professionals” at UCLA during his graduate studies in 1987, and ever since has been instructing health professionals in the art of leadership utilizing his unique approach of combining self-leadership, situational leadership and team leadership skills. He has also implemented these skills in his coaching of championship swimming and water polo teams, as a leader in health care administration, and as a coach of many CEO’s and executives.
• A champion for promoting health and eliminating chronic disease, Coach Ruben has 30 years of experience in the health field and been a pathologist’s assistant, a medical student at UC Davis School of Medicine, attained his Master’s in Public Health from UCLA specializing in behavioral sciences and health promotion, a personal trainer, a nutrition consultant, a clinical exercise specialist and yoga instructor. Having gone through his own personal health challenge and having lost over 50 pounds of excess fat in 1995, Coach Ruben has been a living demonstration of what it takes to enjoy a healthy lifestyle, filled with energy, vitality and productivity, and he has taught hundreds to do the same.
• An entrepreneurial spirit that began in 8th grade when he organized a team that sold fruit punch at the class bake sale and had the highest profitability, a whopping 833%! Coach Ruben has had a distinct capacity for making businesses work more effectively time and time again. Putting himself through college by being in business and working with businesses, Coach Ruben has successfully owned and run his swim teams and other businesses for many years.
• An award-winning speaker, Coach Ruben has won many awards with Toastmasters and was the 2002 District 39 Champion, and competed at the semi-finals for the World Championship in Public Speaking. He has also been recognized as the top-rated speaker for wellness from the City of Sacramento. Most recently, Coach Ruben was recognized from Vistage International for excellence in delivering 50 presentations to executives in the past three years.
• Coach Ruben has over 10 years experience in health care administration and was the Assistant Administrator for Kaiser South Sacramento Medical Center in charge of Quality, Utilization and Licensing. He successfully led the medical center in both improving the quality of health care delivery and also instituting dramatic cost-saving strategies.
• Coach Ruben has also been trained by top military brass in the same leadership program used to develop our Special Forces officers. Backed by his extensive leadership training, he has directed several large-scale team efforts and has brought his coaching success into the corporate healthcare setting and businesses. He has successfully coached and trained many champions in sports, health and business.

How has this background helped his clients?

• By taking a progressive, systematic and consistent approach, Coach Ruben has designed programs to empower his clients to reach and exceed their goals. The arena may be different than swimming, but the process is exactly the same. Principles of success are universal and apply in every setting.
• Attention to detail, mastery of the fundamentals, consistent practices, and accountability. Along with shifting of the mindset, a corresponding shift in behavior, and new structures and practices to sustain results. Commitment, integrity and coachability. These are the ingredients for success.
• Whether addressing business strategies and practices, leadership and communication development, or health, Coach Ruben empowers his clients to develop actions in the direction of creating breakthroughs.

What have been some of the results?

• Many of his one-on-one clients have doubled or even tripled their revenue.
• All of his health clients have attained remarkable improvement in their health, energy and vitality.
• One small company went from $0.6 million to $1.1 million in just the first year of coaching – largely due to improvements in their leadership and communication processes.
• Xoopit – a high-tech startup – was able to successfully sell their company to Yahoo for $20 million in 2009 after going through coaching with Coach Ruben to restructure their leadership and communication.

Coach Ruben has conducted programs for various organizations including:

• U.C. Davis
• The City of Sacramento
• The County of Sacramento
• A&S BMW Motorcycles
• Hewlett-Packard
• Intel
• Accurate Monitoring
• Vision Services Plan
• Kaiser Healthcare
• Mercy Healthcare
• Meridian Medical Technologies
• Handi Medical Supply
• Metabolex
• The Los Angeles County Sheriffs
• The California State Capitol
• The California Wellness Taskforce
• Roseville Chamber of Commerce
• Sacramento Hispanic Chamber of Commerce
• Foresthill Chamber of Commerce
• University of Phoenix
• Canisius College
• Several departments for the State of California, including:
  • Department of Managed Health Care
  • Department of Health Care Services
  • Department of Corrections
  • Cal-Trans (Dept. of Transportation)
  • Department of the California Lottery

Coach Ruben is also an Expert Resource Speaker for Vistage International – the world’s largest CEO organization. Ruben has recently been recognized by Vistage for conducting 50 presentations before Vistage groups in the last three years. “This is a significant achievement, demonstrating the value Ruben provides and the enthusiastic response Ruben’s presentations generates among Vistage groups,” said Rafael Pastor, Chairman of the Board and CEO of Vistage International. Ruben has conducted 4 to 8 hour presentations to Vistage executives all over the United States and Canada in the areas of leadership and health.

In 2010, Coach Ruben was recognized as the Sacramento Hispanic Chamber of Commerce, Business Person of the Year for his contributions to the community, the chamber, and to young leaders in business.